Marketing Results

At One to One Direct we strive to develop long term client relationships that create outstanding results. In partnership with our clients, we have created marketing programs that have achieved long term, profitable growth.

Case Study 2

Client Objective

A state chartered bank needed an engine for asset and income growth in a market area heavily penetrated by larger national players. The organization did not have an internal direct marketing capability.

One to One Direct Solution

Provided a turn key direct marketing solution focusing heavily on high value home equity products. One to One Direct managed all aspects of the marketing process, from creative/offer development to final mail piece fulfillment. Utilized demographic and credit data to successfully identify customers and prospects in the bank’s market area that were likely candidates for home equity products.

Result

Our client tripled the size of their home equity portfolio over a 60 month period while maintaining delinquency/loan loss rates significantly below industry averages.